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Samsung

Genome

A Gen-AI embedded device that simulates communication between
humans and nature, enabling emotional interaction with our living ecosystem.

Project Type
Team Project (2025)

Keywords
Responsible AI | UX-driven Hardware Design

A Gen-AI embedded device that simulates communication between
humans and nature, enabling emotional interaction with our living ecosystem.

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Generative AI differs from traditional AI. While conventional AI analyzes data to provide
answers based on existing information, Gen AI understands patterns and creates new values.

Gen AI?

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The integration of Generative AI and physical products creates a new category of user experiences, 
one that goes beyond touch and interaction in conventional industrial design.

New User Experience!

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In this project, envisioning Generative AI as a bridge, connecting humans
and the ecosystem, reimagining an environmental problem, a classic issue, through a new kind of experience.

What if?

"What if we can talk to our ecosystem, our forest, our park?"

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Genome transforms forest data into dialogue. operates from the hardware level,

detecting and collecting biological data from trees and the surrounding environment.

Generative AI then interprets this data to create a conversational experience, 

as if the forest itself were personified, sharing its own story with the user.

Genome transforms forest data into dialogue.

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Each ecosystem takes on its own

personality, shaped by its unique

characteristics, where it exists, how long

it has evolved, and what lives within it.

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Ecosystem as Character

Through Generative AI,

these ecosystems become

conversational characters

that users can interact with.

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Conversational Interaction

Using real bio-data collected

from hardware sensors, the AI

transforms scientific information

into witty, human-like dialogue.

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Data to Create

The most frequent activities within

each environment become its “hobbies.”
For example, if a forest is full of birds,

its hobby might be bird-watching.

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Playful Interaction

Beyond playful conversations, the system

also delivers real-time bio-data, information

that might seem complex, but is now

easy to understand even for non-experts.

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Easier Bio Data 

GENOME opens unlimited opportunities

to learn about our ecosystem and appreciate

its value, offering an engaging and educational experience for everyone. 🌿

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Positive Potential

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Genome hardware is designed to detect the bio-data from the tree.

where can the most abundant information about the ecosystem be collected?

Genome

Hardware

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The top surface is made with

a solar energy panel, enabling

independent operation.

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The Acoustic Swensor captures,

allowing users to hear real-time audio

and abundant information.

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The detector operates in both

soil and air. A stopper is used for 

the stable soil installation.

Detector

Stopper

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The green light functions as a while the small light

serves as a night-time notification indicator.

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A physical mock-up with a crafted wooden base and sprayed finish

was built to explore the scale, proportion, and usability of the product.

Physical Mock-ups

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Expand the product experience through Generative AI

to create deeper, more interactive connections with users.

Bridge the Ecosystem and Human

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