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LG
Mandu
A huggable air purifier that addresses the overlooked issue of climate anxiety,
combining emotional comfort with the aesthetics of emerging Korean soft power.
Climate anxiety refers to the feelings of fear, sadness, and helplessness caused by rapid climate change.
In recent years, this sense of environmental distress has been rising, especially among younger generations.
Climate Anxiety
Many air purifiers compete in a red ocean of sleek forms and advanced technologies.
But none address the emotion behind why consumers try to buy
an air purifier, the answer to standing out in the red ocean.
Huggable and Portable
Soft and tactile objects like cushions comfort us.
What if an air purifier could offer the same feeling,
something we can hug, carry, and take anywhere we need fresh air?
The physical mock-up was created using laser cutting, plastic molding, and
fabric tailoring to test the size and CMF through direct interaction and use.
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In collaboration with LG, one of Korea’s leading technology companies, the design embraces elements of emerging Korean soft power as the key visual
and marketing points, moving away from the typical white-box aesthetics.
Bokjumeoni
Acolorful ouch designed with
harmonimzed nues
carrying the lucks.
Taegeuk Pattern
Symbolizing unity and balance,
The taegeuk reflects Korea itself.
Mandu
The form and warmth of Mandu inspired
the products soft, comforting sillhouette.
with Mandu
Introduced portable and huggable
interactions, an air purifier designed
not just to exist in space,
but to interact together.
Presented a new design direction
for LG, a brand pursuing innovation
moving beyond the conventional
aesthetics of home appliances.
Appears to younger generations
seeking design reform and
trend-conscious aesthetics,
as well as international audiences
interested in Korean culture.
New
Interaction
Brand
Value
Target
Audience
All dimensions in mm.
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